Scottish publisher taps DTI for multimedia

Scottish Provincial Press, which produces 12 weekly newspapers in Scotland, is rolling out Digital Technology International’s DTI Lightning software, DTI said. SPP also ordered 78 seats of DTI Advertising.
DTI Lightning is part of DTI’s ContentPublisher editorial CMS and offers a single database-managed system for creating, editing, storing and publishing multimedia content to any medium.
“We are taking our online presence to the next level, and across the group our readers and advertisers will see the clear benefits of that,” said Alan Hendry, editorial services director at SPP. “Having the ability to update the news content of our sites almost instantly, and even from a remote device, represents huge progress for us, and we will also be able to offer a range of specially tailored services to advertisers that would not have been possible in the past.”
DTI Advertising, meantime, will provide SPP with telesales capabilities and customer relationship management tools across the advertising department.