Monday, May 11, 2009

APT: Contests snaring dollars

Advanced Publishing Technology said newspapers have generated more than $500,000 through its EZ$Contests and EZ$Fantasy Racing contest applications. Additionally, papers are generating additional revenues by selling banner ads on contest sites, APT said.
One newspaper, the (Hopkinsville) Kentucky New Era, said it generated four times as much revenue from its online contests than it did from its print-only versions.

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