Monday, May 18, 2009

MediaNews Group floats plan to charge for content

MediaNews Group said it wants to begin charging readers for some of its online content.
In a memo issued last week, MNG Chief Executive Officer William Dean Singleton and President Jody Lodovic said, “We cannot continue to give all our content away for free.”
Instead, the memo said, MNG will begin to develop new offerings aimed at applying “real value to our print content.”
“If you want access to all online content, you are going to have to register and/or pay. If a non-subscriber they will be directed to some sort of registration or pay vehicle,” the memo said.
Print subscribers would continue to have full access to articles.
The memo didn’t say when MNG would launch the initiative, but The Denver Post, MNG’s flagship publication, said test marketing could begin before the end of the year.
MNG publishes 54 newspapers in 11 states.

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