Newspapers continued to make strides in attracting local advertisers to their Web sites, according to a study released last week by Borrell Associates.
In 2008 newspapers saw a 6 percent increase in local ad revenues to $3.4 billion, the study said. Borrell said it expects total revenues for local advertising to increase another 6 percent this year.
The report analyzed Web revenues for over 4,300 local media properties representing 6,000 Web sites in the U.S. and Canada.
Monday, May 4, 2009
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