Tribune Co. last week unveiled a Chicago-based blog aggregation site as it attempts to lure more readers to its online offerings.
The beta version of ChicagoNow features blogs from more than 30 local personalities and subject matter experts.
By year-end it hopes to increase that number to more than 80.
In a video introducing the project, the Tribune said ChicagoNow can be described as a site where “The Huffington Post meets Facebook for Chicago.”
The Tribune has been working on developing the site since late last year. The new site will offer a slate of advertising options, and it will also be home to the Chicago Tribune’s relaunched RedEye Web site.
News & Tech will have more information about Tribune’s plans in the July issue.
Monday, June 1, 2009
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