MediaNews Group signs 14 onto Impact Engine

MediaNews Group placed 14 of its newspaper Web sites on Impact Engine’s online display advertising platform.
The move came after MNG’s Monterey County (Calif.) Herald recorded a 260 percent increase in spec ad production, the vendor said.
"Transitioning to the Yahoo APT serving system, we needed a certified partner that met the system’s specifications and guidelines," said Steve Bennett, advertising manager at the Herald. "Impact Engine’s Yahoo-certified ad creative ensured that deploying ads into the new APT platform was seamless."
The Yahoo Newspaper Consortium certified impact Engine as a third-party vendor in March 2008.