Times-Shamrock launches hosted Web CMS model in Scranton

The Scranton (Pa.) Times-Tribune went live with Atex’s Polopoly Web content management platform last month, becoming the first of Times-Shamrock’s seven daily and 11 weekly Web sites to roll out the app.
Times-Shamrock’s deployment marks the first hosted version of Polopoly to be delivered by Atex in North America, the vendor said.
The Web CMS will integrate with Times-Shamrock’s Unisys Hermes editorial hub, which the publisher deployed in 2004.
“What we’ve especially gained with Polopoly is a way to seamlessly publish Web content from our existing print workflow, while adding customized control for each platform,” said Jeff Sonderman, Times-Tribune’s metro editor and Internet content director.
Meantime, Atex said La Stampa of Turin, Italy, incorporated text mining into existing Atex CMS and DAM apps. Text mining allows La Stampa’s editorial teams to organize the large quantities of information coming into the newsdesk, Atex said.