Gannett Co. Inc. is rolling out self-service obituary software, with The Indianapolis Star slated to be the first paper to offer the capability beginning next month.
According to Annette Gould, Gannett's manager of advertising technology, the publisher will use software from Wave2 Media Solutions to support the service. Funeral directors and other users can submit information to a dedicated Web site, from which it will be formatted and placed in the paper's host CMS. Some 20 Gannett papers will begin offering self-service obituary capabilities this year.
Monday, August 24, 2009
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