Valassis said it will send its RedPlum package of coupons and ad circulars to Los Angeles-area customers via direct mail, forgoing the Los Angeles Times.
The shift will take place next Monday. Valassis said it would continue to distribute its coupons through Los Angeles Newspaper Group newspapers, which include the (Los Angeles) Daily News and other L.A. suburban dailies.
Monday, August 17, 2009
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