East Oregonian Publishing Co. is rolling out content management and advertising software from MediaSpan Online Services to support its eight community newspapers, one northwest agricultural newspaper and 14 Web sites.
“This partnership is about the high expectations we have for online media,” said Laura Sellers, EOPC’s director of audience development. “As a family-owned group of newspapers, we are deeply involved in serving our customers — readers and advertisers alike — by providing robust, nimble, digital media.”
Among the goals of the new platform is to allow the publisher to better respond to new information and events, and to launch new online initiatives more quickly and independently, MediaSpan said.
Tuesday, September 8, 2009
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