WASHINGTON – Printcasting said its publishing software platform will be used by MediaNews Group to support the creation of niche products. MNG is the first publishing group to agree to use Printcasting’s platform, which was initially launched earlier this year at The Bakersfield Californian.
In addition, Printcasting said it established new city Web sites, in MNG markets Denver, Los Angeles, the San Francisco Bay Area and Boulder, Colo., to enable residents to create their own Printcasting publications.
Meantime, Printcasting founder Dan Pacheco said the initiative is also ready to roll out a mobile version of its publishing platform. Finally, Pacheco outlined a 60/30/10 revenue-sharing model in which a Printcasting publisher would keep 60 percent of ad revenues collected from companies marketing their services through niche publications. Content providers would receive 30 percent while Printcasting would collect the remainder.
The Knight Foundation-backed Printcasting allows anyone to be a publisher by tying online content to templates that can be printed or viewed on the Web and mobile devices.
Monday, June 29, 2009
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