Five newspapers signed on with the Yahoo Newspaper Consortium, bringing the number of publications working with the online search company to 814.
The new members — The Orange County (Calif.) Register, The Gazette in Colorado Springs, Colo., The San Diego Union-Tribune and North Jersey Media Group pubs The Record and The Herald News — will now begin using Yahoo’s HotJobs employment channel and advertising behavioral targeting platform on their Web sites.
“We look forward to taking full advantage of Yahoo's capacity to expand our online reach even further, and we're especially interested in the growth opportunities from Yahoo's behavioral targeting capabilities,” said Stephen A. Borg, president and publisher of North Jersey Media Group.
So far, 592 of Newspaper Consortium members use Yahoo HotJobs as their online recruitment platform while 288 newspaper sites use Yahoo’s contextual advertising and Web search services.
Yahoo also said that more than 160 newspapers have gone live with its APT ad management platform.
Monday, June 22, 2009
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