Monday, August 10, 2009

Gabriels puts real estate at FrontDoor of major pubs

FrontDoor.com, a real estate portal powered by Gabriels Technology and owned by HGTV, signed a deal to share real estate listings with 250 newspaper Web sites, including properties belonging to Cox Newspapers, Freedom Communications, Journal Register Co. and Southern Newspaper Group.
FrontDoor.com is also sharing listings with national papers, including The Boston Globe, Atlanta Journal-Constitution, (Minneapolis) Star Tribune and The Denver Post. The deal will make FrontDoor's 4 million national real estate listings available to these publishers’ Web sites.
The first phase of the partnerships, introducing interactive real estate listings with search and browsing functions, will eventually be followed by the introduction of more multimedia content, including articles and videos from real estate experts, Gabriels said. This may include repurposed or custom-created content from HGTV, a Scripps Networks property which uses its cable shows to promote the site and vice versa. FrontDoor already has similar deals to provide real estate listings to 60 local TV station affiliate Web sites, including WSB-TV in Atlanta and KMGH in Denver.

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