Monday, August 24, 2009

Torstar sets insert Web site

Two firms, including Toronto Star owner Metroland Media Group, said they will launch a Web site that features newspaper insert content.
The site, Zip2Save.com, will launch Oct. 1.
Metroland is teaming up with LocalPoint Media to operate the site, which is based on Metroland's existing Flyerland.ca Canadian newspaper insert Web initiative. Twenty U.S. publishers are participating in the site, including GateHouse Media, Sun-Times Media Group and Community Newspaper Holdings Inc.

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