Latin American publisher opts for DTI circ app

Corporación La Prensa S.A., of Panama purchased Digital Technology International’s DTICirculation to the newsgroup’s two publications, La Prensa and Mi Diario.

DTICirculation will manage the publisher’s circulation, distribution, marketing and reporting software to help improve efficiencies at Corporación La Prensa, DTI said.

“We were confronting high return rates on some sales points and running out of stock in others,” said Carlos Rabat, general manager, Corporación La Prensa. “We needed a program that would effectively evaluate production and distribution volumes, with a user-friendly interface. We are expecting a reduction in return rates while increasing circulation through better allocation amongst sales points.”