New Yorkers taste London media via Newsworld

Copies of the Evening Standard were on the streets of New York City last week as Newsworld Corp. produced the newspaper in conjunction with its partner, AlphaGraphics, as part of Visit London’s “Only in London” campaign.
Among the recipients of the special promotional edition was London Mayor Boris Johnson.
“Whilst Mr. Johnson has been putting London on the map, so to speak, we have been able to give New York residents a sample of London media,” said Newsworld’s David Renouf.
The first 3,000 copies, printed on AlphaGraphics’ Screen Truepress Jet 520 digital press, arrived in Times Square at 1:45 p.m. Tuesday afternoon, and included London news and locally targeted editorial and advertising content.