OC Register, LA Times team up for ad insert

Orange County Register Communications and the Los Angeles Times Media Group will launch an advertising insert distribution solution, called OCSaver/Local Values, beginning Aug. 27-29, the publishers said.
OCSaver/Local Values will be distributed to subscribers of The Orange County Register and the Los Angeles Times on Fridays and to non-subscribers through The Register’s 25 community newspapers, LATMG’s Spanish language newspaper Hoy Fin de Semana and non-subscribers via USPS mail on Thursday, Friday or Saturday of each week.
OC Saver/Local Values allows advertisers to reach selected households, providing significantly increased targeting capabilities, the publishers said.
Meantime, Register parent Freedom Communications said it partnered with Brand Affinity Technologies Inc. to allow advertisers to launch promotions featuring celebrities or athletes on Freedom Communications’ online sites. Advertisers can use BAT’s platform to identify and deploy the most appropriate talent for their brands and markets, choosing among 2,700 athletes and celebrities.
Once an endorsement deal is offered and accepted, companies can use video and other assets to build their campaigns.