SF Chronicle launches weather spread

The San Francisco Chronicle on July 12 launched Almanac, a two-page weather spread, which will appear in the paper every Sunday. Almanac was created in cooperation with Weather Underground and includes features unique to the Bay Area, as well as national and international weather details and graphics.
“We were looking for a different way to present and package the weather that was dynamic and one of a kind,” Michael Keith, consumer marketing director told News & Tech. “The weather here has a personality of its own and we wanted something that reflected that.”
The Chronicle shifted its printing to Transcontinental’s Fremont, Calif., facility on July 5, and the facility’s three manroland Colorman XXL heatset/coldset presses will afford the publisher increased color in the Almanac feature and throughout the paper, Keith said.
Look for more on the Chronicle’s Almanac feature in the September issue.