Newsday taps PaperG

Newsday said it will deploy PaperG’s ad unit Flyerboard across its Web site’s neighborhood sections. The deal follows Hearst Newspapers’ decision earlier this month to use Flyerboard across its Web sites.
Flyerboard, an online advertising format geared toward local businesses, is a virtual bulletin board on which businesses can post flyers to advertise their services and events.
“We were looking for a solution that would provide our local businesses the ability to easily and effectively promote and target their messages online,” said Andrea Rothchild, Newsday’s vice president of classified advertising. Newsday will offer different Flyerboards for each region of Long Island, so that any businesses can reach nearby local residents.