McClatchy launching Sunday Select

McClatchy Co. said it will introduce Sunday Select, a preprint advertising program, to four of its markets, beginning in November. The program matches national retailers with shoppers who agree to receive their advertising information.
The inserts are wrapped in a broadsheet editorial package called “Yes! Your Essential Shopper” and delivered only to those households that request it.
“We’re offering advertisers a wonderful opportunity to expand their footprint and influence in some of the best markets in the country and reach the most active shoppers living in those markets,” said Steve Bernard, McClatchy’s vice president of advertising.
The Sunday Select program will debut in Sacramento, Calif.; Kansas City, Mo.; Tacoma, Wash.; and Columbia, S.C.; on Nov. 15 and could expand to other McClatchy markets in 2010, the company said.
Sunday Select was developed by Gannett Co. Inc. in 2007 and introduced to several Gannett markets over the past two years. MediaNews Group and Tribune Co. will also launch the Sunday Select program in some markets this year.