Survey: print pubs focusing on mobile market

A survey from the Audit Bureau of Circulations said that print publishers are sharpening their focus on the mobile market as an opportunity to grow their businesses.
The results, in “Going Mobile, How Publishers are Preparing for the Burgeoning Digital Market,” said that 80 percent of newspaper and magazine publishers believe people will rely more heavily on their mobile devices as a means to obtain their news and information.
Nearly 70 percent, meantime, said that mobile marketing is receiving more attention at their own publications.
Regardless of mobile’s anticipated rise, ABC publisher members do not plan to abandon their print publications in favor of a digital-only product in the near term, the survey said.