McClatchy Co. said it will introduce Sunday Select, a preprint advertising program, to four of its markets, beginning in November. The program matches national retailers with shoppers who agree to receive their advertising information.
The inserts are wrapped in a broadsheet editorial package called “Yes! Your Essential Shopper” and delivered only to those households that request it.
“We’re offering advertisers a wonderful opportunity to expand their footprint and influence in some of the best markets in the country and reach the most active shoppers living in those markets,” said Steve Bernard, McClatchy’s vice president of advertising.
The Sunday Select program will debut in Sacramento, Calif.; Kansas City, Mo.; Tacoma, Wash.; and Columbia, S.C.; on Nov. 15 and could expand to other McClatchy markets in 2010, the company said.
Sunday Select was developed by Gannett Co. Inc. in 2007 and introduced to several Gannett markets over the past two years. MediaNews Group and Tribune Co. will also launch the Sunday Select program in some markets this year.
Monday, September 21, 2009
Va. daily slims down
The Daily Progress in Charlottesville, Va., trimmed its web width to 44 inches as part of parent Media General’s move to convert all of its papers to the narrower format.
The change is being implemented to reduce the paper’s annual newsprint bill, said McGregor McCane, managing editor.
“While the newspaper has a more trim format, we’re keeping popular, regular features,” he said.
The Daily Progress is printed at the Richmond (Va.) Times-Dispatch, which took over production of the daily last summer.
Masthead International oversaw the web-width reduction of the Times-Dispatch’s presses.
The change is being implemented to reduce the paper’s annual newsprint bill, said McGregor McCane, managing editor.
“While the newspaper has a more trim format, we’re keeping popular, regular features,” he said.
The Daily Progress is printed at the Richmond (Va.) Times-Dispatch, which took over production of the daily last summer.
Masthead International oversaw the web-width reduction of the Times-Dispatch’s presses.
Ky. printer signs Atex OEM deal
Publishers Press, a Kentucky-based printing company and content distributor, signed an OEM agreement to distribute Atex’s Polopoly Web content management and its text mining software to its 500 customers and 1,200 titles.
“We do business with small- to mid-sized publishers and so we are vitally linked to the success or failure of those publishers,” said Michael Simon, executive vice president at Publishers Press. “We want to help them invest in their future, so it has become incumbent upon us to provide the digital publishing services that will help them succeed.”
Atex is hosting the software, which will be available to customers via their Web browsers.
“We do business with small- to mid-sized publishers and so we are vitally linked to the success or failure of those publishers,” said Michael Simon, executive vice president at Publishers Press. “We want to help them invest in their future, so it has become incumbent upon us to provide the digital publishing services that will help them succeed.”
Atex is hosting the software, which will be available to customers via their Web browsers.
Texas paper misses first day
The Sept. 12 issue of the San Angelo (Texas) Standard-Times was never delivered to subscribers after a truck carrying copies from the Abilene Reporter-News, where the Standard-Times is printed, overturned on the way to San Angelo.
E.W. Scripps Co. owns both papers. The publisher transferred production of the Standard-Times to the Reporter-News earlier this year.
The Standard-Times made its e-edition available to readers at no cost for the day. The paper said it was the first time in its 125-year history that a daily edition failed to be delivered to its subscribers.
San Angelo is about 80 miles from Abilene.
E.W. Scripps Co. owns both papers. The publisher transferred production of the Standard-Times to the Reporter-News earlier this year.
The Standard-Times made its e-edition available to readers at no cost for the day. The paper said it was the first time in its 125-year history that a daily edition failed to be delivered to its subscribers.
San Angelo is about 80 miles from Abilene.
Survey: print pubs focusing on mobile market
A survey from the Audit Bureau of Circulations said that print publishers are sharpening their focus on the mobile market as an opportunity to grow their businesses.
The results, in “Going Mobile, How Publishers are Preparing for the Burgeoning Digital Market,” said that 80 percent of newspaper and magazine publishers believe people will rely more heavily on their mobile devices as a means to obtain their news and information.
Nearly 70 percent, meantime, said that mobile marketing is receiving more attention at their own publications.
Regardless of mobile’s anticipated rise, ABC publisher members do not plan to abandon their print publications in favor of a digital-only product in the near term, the survey said.
The results, in “Going Mobile, How Publishers are Preparing for the Burgeoning Digital Market,” said that 80 percent of newspaper and magazine publishers believe people will rely more heavily on their mobile devices as a means to obtain their news and information.
Nearly 70 percent, meantime, said that mobile marketing is receiving more attention at their own publications.
Regardless of mobile’s anticipated rise, ABC publisher members do not plan to abandon their print publications in favor of a digital-only product in the near term, the survey said.
In Brief
QuadTech Inc. said it sold a Register Guidance System and Ribbon Control System to Central Ontario Web Ltd., a Barrie, Ontario, newspaper and commercial printer.
www.quadtechworld.com
The Wall Street Journal Digital Network launched The News Hub, a live, daily online news broadcast featuring reporting and analysis from The Wall Street Journal, Barron’s, Dow Jones Newswires, MarketWatch.com and AllThingsD.com. The 8-minute segments air weekdays at 8:30 a.m. and 4 p.m. EST.
All of Canwest’s 10 major metro daily newspapers and cananda.com went live with mobile-optimized news Web sites designed to work with a variety of mobile devices including the Apple iPhone, iPod Touch, BlackBerry Bold and BlackBerry Storm smart phones.
Caspio Inc. said Gannett Co. Inc. plans to deploy its Bridge database platform groupwide.
www.caspio.com
South African media company Avusa Media Ltd. went live with its first publication on the Escenic Content Engine platform.
www.escenic.com
Inc. Magazine named Elauwit’s media division, which publishes The Sun and Telegram newspapers and Business Trends on the East Coast, the fastest-growing newspaper publisher in the nation .
Evergreen Printing Co. prints the group’s papers.
www.egpp.com
OneVision Software AG opened a subsidiary in Singapore.
www.onevision.com
Cityfeet said its commercial real estate sales information will now be carried across the online editions of Gannett Co. Inc.’s 83 daily newspapers.
Cityfeet has 225 distribution partners across the United States, including The New York Times, the Los Angeles Times and Chicago Tribune.
www.cityfeet.com
Printers' Service partnered with Tresu Royse Inc. to sell coating systems for printing presses throughout the United States. The alliance combines Tresu’s knowledge of coating systems and applications with Prisco's own coatings, expertise, and extensive distribution network, the companies said.
www.prisco.com
The (Minneapolis) Star Tribune is poised to exit bankruptcy next week now that a federal bankruptcy judge has approved a reorganization plan that includes new owners and reduced debt.
Affinity Express Inc. said it will offer Virtual Paper Inc.’s publishing software to its newspaper clients. VPI’s app converts documents into online content that can be easily searched by Google and other search engines.
www.quadtechworld.com
The Wall Street Journal Digital Network launched The News Hub, a live, daily online news broadcast featuring reporting and analysis from The Wall Street Journal, Barron’s, Dow Jones Newswires, MarketWatch.com and AllThingsD.com. The 8-minute segments air weekdays at 8:30 a.m. and 4 p.m. EST.
All of Canwest’s 10 major metro daily newspapers and cananda.com went live with mobile-optimized news Web sites designed to work with a variety of mobile devices including the Apple iPhone, iPod Touch, BlackBerry Bold and BlackBerry Storm smart phones.
Caspio Inc. said Gannett Co. Inc. plans to deploy its Bridge database platform groupwide.
www.caspio.com
South African media company Avusa Media Ltd. went live with its first publication on the Escenic Content Engine platform.
www.escenic.com
Inc. Magazine named Elauwit’s media division, which publishes The Sun and Telegram newspapers and Business Trends on the East Coast, the fastest-growing newspaper publisher in the nation .
Evergreen Printing Co. prints the group’s papers.
www.egpp.com
OneVision Software AG opened a subsidiary in Singapore.
www.onevision.com
Cityfeet said its commercial real estate sales information will now be carried across the online editions of Gannett Co. Inc.’s 83 daily newspapers.
Cityfeet has 225 distribution partners across the United States, including The New York Times, the Los Angeles Times and Chicago Tribune.
www.cityfeet.com
Printers' Service partnered with Tresu Royse Inc. to sell coating systems for printing presses throughout the United States. The alliance combines Tresu’s knowledge of coating systems and applications with Prisco's own coatings, expertise, and extensive distribution network, the companies said.
www.prisco.com
The (Minneapolis) Star Tribune is poised to exit bankruptcy next week now that a federal bankruptcy judge has approved a reorganization plan that includes new owners and reduced debt.
Affinity Express Inc. said it will offer Virtual Paper Inc.’s publishing software to its newspaper clients. VPI’s app converts documents into online content that can be easily searched by Google and other search engines.
Monday, September 14, 2009
Sept. 14, 2009 -- Panel: Technology key to newspaper industry success
CHICAGO —The implementation of innovative technology platforms will help newspapers retain their vitality, according to a panel of newspaper executives appearing at a Print 09 newspaper seminar today.
The seminar, sponsored by News & Tech and moderated by Editor-in-Chief Chuck Moozakis, featured Austin Ryan, vice president of operations, U.S. Community Publishing, Gannett; Bill May, vice president of production at The Dallas Morning News; Paul Lynch, manager of commercial sales and logistics/quality at the Chicago Tribune and John Jenkins, operations director at The Free Lance-Star in Fredericksburg, Va.
"Technology and automation can really help us grow our business and to build closer relationships with customers," Lynch said, detailing the Tribune's efforts to anchor its production around computer-integrated manufacturing and the launch of new digital platforms like the Chicago Now blog.
Lynch also talked about the Tribune's recently released Display Ad Self Serve portal, which allows advertisers to book ads across the paper’s various publications online. The portal, underpinned by software from Mediaspectrum, "gives us the chance to remain competitive," Lynch said.
Ryan underscored the important roles newspapers continue to play in their local communities, adding that the publisher's deployment of prepress and customer service technology helped streamline and standardize operations across its various newspapers. He also detailed some of the plans supporting Gannett's forthcoming consolidation of ad production operations in two sites, in Des Moines and Indianapolis, and the efficiencies that initiative will bring.
May, meantime, listed the steps The Morning News has taken to expand its printing business, attracting commercial clients that range from The Wall Street Journal and The New York Times to newspapers printed by local colleges and high schools. He said commercial printing is now generating as much as 15 percent of the paper's top-line revenues, from less than 2 percent just three years ago.
Finally, Jenkins discussed the debut of The Free Lance-Star's 90,000-square-foot production plant, anchored by a Goss International FPS heatset/coldset press. The publisher is rebranding the production arm of the company as Print Innovators as it moves to attract additional printing customers, Jenkins said. Simply, he said, "It's print, or be printed."
Some 200 people attended the 90-minute session. Graphic Arts Show Co., which sponsors Print 09 and Graph Expo, said it intends to make newspaper production a core part of future shows, with events and activities specifically tailored to the newspaper industry, beginning with the 2010 Graph Expo show.
In other Print 09 developments:
•Océ unveiled a program designed to allow direct marketers to bring quick-response codes into print applications. Océ showed applications using COPI’s CodeZ QR subroutine for personalized interaction. Web-enabled phones with specific reader software can scan QR codes and launch a Web browser to a specific URL containing information, thereby driving increased print revenue, Océ said.
CodeZ QR generates one-to-one or personalized QR codes, called QRPurlZ.
“This immediate response, print-to-Web approach is the nest step in the evolution of personal communications,” said Sheryl Patteck, vice president of marketing services, production printing systems division for Océ North America. “Personalized URLs alone are not response ready. The time and effort to enter a personal URL from a cell phone or a PC significantly increase the likelihood they won’t even try.”
Attendees to Print 09 were able to see full-color Océ CS130T Tandem printers printing CodeZ QR symbols embedded in ads in personalized editions of Chicago Where magazine.
•Nela rolled out Nela Plate Inspector. The plate inspection tool uses an overhead scanning system to automatically detect plate defects as small as 0.1 mm at speeds of up to 450 plates per hour.
•IMC America said it is distributing a postpress collator that can be used to gather inserts for polybagging. The system, called the XYZ, is manufactured by Quebec-based Feuiltault Solution Systems and is capable of processing as much as 30,000 copies per hour, IMC said. It uses a single sucker to pull down a circular or insert and move it in a linear fashion along the raceway. It relies on mechanical components that ensure fewer misfeeds due to doubles or misses, the firm said.
•CC1 rolled out a new smart camera, equipped with digital signal processing, which eliminates the need for a host computer to reside in the pressroom. The new camera can be installed on any existing press equipped with CC1's eXaminer registration technology.
•Burgess Industries Inc. said it added remote monitoring capabilities to its plate bending equipment. Software will monitor the performance of the equipment on-site and send alerts to users' mobile phones in the event any problems are detected.
•Chromaticity said it’s merged with FineEye Color Solutions, a company with which the color management vendor partnered earlier this year to market FineEye’s ICESaver application. The combined entity will be called FineEye Color Solutions and will be headquartered in Grand Rapids, Mich.
“The merger with FineEye is the logical conclusion to Chromaticity’s long-term strategy to become a manufacturer,” said Peder Nelson, who serves as president of the new entity.
Meantime, FineEye rolled out 20/20, color separation software that the firm said will provide a 20 percent increase in gamut while reducing ink consumption by 20 percent. The software is integrated into a user's existing PDF workflow.
•AVT/GMI introduced the new ColorQuick/Clarios automated closed-loop color control app, and Microcolor/Mercury remote ink control app for commercial presses.
•Absolute and BEK Technology combined forces to market the Ink Tracker fountain filling system. The system tracks across a press' fountain and applies ink where required. Software also tracks ink consumption to enable operators to monitor the system's performance.
•EPG introduced enhancements to its KeyColor color measurement system, including ColorInSpec, which reads an entire color bar on every impression and can identify and trend print defects. EPG also showed its Adelphi presetting and Adelphi scanner interface technology for enhanced closed-loop color-control.
Look for more coverage of Print 09 in the October issue of News & Tech.
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