Fla. daily taps Saxotech for online search

The Villages (Fla.) Daily Sun will implement Saxotech’s Directory Publishing Center to underpin online search, Saxotech said.
Supported on a hosted and managed platform, DPC software will enable the Daily Sun to configure a wide range of searchable directories, guides and index products, and allow the publisher’s digital audience to find businesses, services and activities in their community and surrounding areas, Saxotech said. The publisher can also individually add components or behaviors to an advertiser’s listing, in the process creating upsell options.
“A digital optimized search engine will be a great addition for our customers and readers,” said Jim Sprung, general manager for The Sun.
The Directory Publishing Center is part of Saxotech’s recently launched Online Ad Solutions software.