The Midland (Texas) Reporter-Telegram went live on Atex’s AdBase to manage its advertising operations from order entry and rating to pagination, billing and financial reporting, Atex said.
AdBase will also handle invoicing and accounts receivable for the Hearst Corp. daily’s print and digital advertising business.
“From an efficiency standpoint, we saw how Atex AdBase could really streamline our business practices and let us do a lot more packaged-type selling and then do upselling on those packages,” said Dave Wedel, publisher of the Reporter-Telegram. “Online, we saw how people could upsell themselves.”
Monday, July 20, 2009
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