Digital Technology International said it has signed a multimillion-dollar agreement with News Ltd. to provide all of the publisher’s Australian newspaper divisions with DTI Circulation, its suite of newspaper circulation, distribution, marketing and reporting software.
The deal covers News Ltd.’s 11 major operating divisions in Australia, with a total circulation of more than 12 million copies each week, and includes The Australian, the country's only national broadsheet.
"The software will allow us to manage circulation across all divisions in the same way, and therefore, enable News Ltd. to interface with our customers in a common manner nationally,” said Catherine Woodside, the publisher’s circulation director.
Monday, August 3, 2009
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