The American Press Institute is partnering with ITZ Publishing and Belden Interactive, operating as ITZBelden, to monitor media companies’ online revenue initiatives, including pay for content.
API will work with ITZBelden to produce surveys of local media enterprises’ ongoing and new revenue initiatives and provide publishers with data as they look at new sources of revenue generation, API said.
API will e-mail the surveys to news industry executives and elicit their participation.
“Media industry leaders need good information to guide them as they determine new business models,” said Drew Davis, API president and executive director. “These studies will enable them to see and evaluate the initiatives being implemented, the relative success of each and the impact on the whole.”
An overview of results from the first ITZBelden survey will be presented at API’s Newsmedia Economic Action Plan Conference, Sept.13-15, 2009, at the Institute’s headquarters in Reston, Va. The conference is an invitation-only event.
Monday, August 10, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment