The Bakersfield Californian said it will re-launch its weekday newspaper as a tabloid-sized product starting Aug. 17.
The paper’s Saturday and Sunday editions will retain its current broadsheet format, but will receive a fresh look that mirrors the weekday Californian.
The paper will include color on every page, a cleaner layout and an improved obituary page.
“Through months of research, we have carefully considered what we believe will make for a richer and more enjoyable experience for our readers, improving upon our content and packaging,” said Richard Beene, president and CEO of The Californian.
The paper is printed on TKS (USA) presses and is produced by Brad Moseley Inc. under a contractual agreement.
News & Tech will have more information about the conversion in the September issue.
Monday, August 10, 2009
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