Borrell forecasts bottom for newspaper ad sales

Newspaper advertising revenues will bottom out this year and then begin to grow by single-digit amounts over the next several years, according to a research report issued by Borrell Associates.
The company said newspapers will take in $35.9 billion in ad revenues in 2009, following four years of sharp declines.
The company then projects sales to grow modestly through 2014, hitting $39 billion.
In 2005, the newspaper industry sold almost $58 billion in ads.
Meantime, Veronis Suhler Stevenson said in its most recent communications industry forecast that total communications ad spending will top $1 trillion by 2014. For more information, or to obtain the full report, visit www.vss.com/forecast09.